SUBCOMPACT COMPETITION

SUBCOMPACT COMPETITION

There’s no shortage of choices in the subcompact (B-Car) segment. Check out Fiesta advantages over the three top contenders.

Fiesta delivers better fuel economy, a class-exclusive 6-speed PowerShift automatic and spirited Euro-feel handling that is a blast to drive. It also give you more for your money with a suprising complement of standard and available equipment.

The competition line up:

Honda Fit
Toyota Yaris
Nissan Versa 1.8

The Ford Fiesta S 4-Door Starts at $13,995 and ends with the SES 5-door at $17,795. The highest these go up to is around $22-23k. Fully loaded with sunroof when it comes available.

Fuel Economy:

Fiesta: Man. Transmission – 29/38
               Automatic – 30/38
               SFE – 30/40

Honda Fit: Man. Trasmission – 27/33
                      Automatic – 28/35

Toyota Yaris: Man. Transmission – 29/36
                             Automatic – 29/35

Nissan Versa 1.8: Man. Transmission 26/31
                                    Automatic – 24/32
                                    CVT – 28/34

Fiesta SEL and SES are pricer than the competition? Not when you consider they offer far more value and bang for your buck with standard SYNC, ambient lighting, premium audio, SIRUS Satelite Radio, 16″ Aluminum wheels and more.

FIESTA VS. HONDA FIT

• Lower base MSRP with no sedan offered on FIT (5-door hatchback only)
• More horsepower and torque
• Significantly better fuel economy
• Larger fuel tank (12.0 vs. 10.6 gal) for a greater cruising range
• Electronic Stability Control is standard on Fiesta, but costs exta on the base Fit
• More front-seat leg room
• PLUS all the class exclusives. (READ CLASS EXCLUSIVE LINK)

FIESTA VS. TOYOTA YARIS

• Lower base MSPR for Sedan
• More horsepower and torque
• Standard 15″ and available 16″ wheels, Yaris only has 14″ and 15″ wheels
• Better fuel economy, especially on the highway
• Larger fuel tank (12.0 vs. 11.1 gal) for a greater cruising range
• Standard telescoptin steering column, not available on the Yaris
• Stanard power mirrors and door locks, cost extra on Yaris
• Standard tachometer, costs extra on Yaris 5-door
• PLUS all the Class Exclusives from Ford

FIESTA VS. NISSAN VERSA

• Versa 1.8 models have a larger engine with more hp/torque, but the cost is a severe hit in fuel economy including Versa’s optional Continuously Variable Transmission (CVT)
• Fiesta is fun to drive with Euro-inspired handling and an available 6-speed PowerShift
• Electronic Stability Control is standard on Fiesta, but costs extra on Versa 1.8s
• More front-seat leg room
• Standard telescoping steering column, not available on Versa
• PLUS all class-exclusives from Ford

“OK, but Versa has a 1.6L base sedan model for less than $10,000.” That’s true, but does not include $720 destination fee and you can’t just look at the bottom line price. You need to consider the VALUE of all that Fiesta has to offer. The base Versa doesn’t come with air conditioning, any power features, ESC, ABS, Brake Assist and map packets. In fact, it doesn’t even offer a radio or clock! But if you are still interested in a Nissan Versa, we sell Nissan’s as well!

Fiesta is also poised to take on compace (C-Car) competitors. For many, Fiesta’s attraction is not just about size and economy, but also the unique style, features and value it offers.

FIESTA VS. HONDA CIVIC SEDAN

• Lower starting MSRP compared to Civic ($15,655 for DX model; up to $22,255 for Si)
• 5-door hatchback model not offered on Civic
• Available 6-speed PowerShift automatic vs. Civic 5-speed automatic transmission
• Significantl better fuel economy (Excluding Hybrid Civic)
• Fun-to-drive Euro-feel handling and tighter turning diameter
• More sedan cargo volume
• Standard featres not found on Civic include driver’s side knee airbag, LCD multifunctional display, EasyFuel capless fuel filter system and Electronic Power Steering (EPAS) (Excluding Hybrid Civics)
• Available features not found on Civic include SYNC, Intelligent Access with Push-Button start, ambient lighting and heated front seats.

FIESTA VS. TOYOTA COROLLA

• Lower starting MSRP compared to Corolla ($15,450 for base model; up to $18,960 for XRS)
• 5-door hatchback model not offered on Corolla
• Available 6-speed PowerShift automatic vs. Corolla 5-speed automatic transmission
• Fun-to-drive Euro-feel handling with a quicker steering ratio and tighter turning diameter
• More front-seat leg room and sedan cargo volume
• Significantly better fuel economy
• Standard features not found on Corolla include driver’s knee airbag, LCD multifunctional display and EasyFuel capless fuel filter system
• Available features not found on Corolla include SYNC intelligent Access with Push-button Start, ambient lighting and heat front seats